Social Media

Warm, mystical, artistic, and heartfelt — with a touch of boho elegance. Speak like an artisan sharing secrets, a storyteller revealing magic, and a friend who believes in meaningful beauty.

🎯 Purpose:
To connect with jewelry lovers who value handcrafted art, spiritual symbolism, and soulful self-expression. Showcase the unique beauty of our pieces, the story behind their creation, and the radiant people who wear them.

💫 Content Pillars:

  1. Behind the Craft

    • Videos/photos of the design and crafting process

    • Stories from the artisan (Charles) or workshop in Mexico

    • The meaning and inspiration behind each piece

  2. Product Spotlights

    • High-quality images and short videos of the rings

    • Lighting that enhances the glow of luminite

    • Styling tips (stacking, pairing with other accessories, etc.)

  3. Customer Magic

    • Reposts of customer photos and testimonials

    • “Why I wear mine” stories

    • UGC (User Generated Content) campaigns like #MyGoldenHeart

  4. Mystical Moments

    • Affirmations or quotes about light, love, and transformation

    • Seasonal or moon-phase inspired posts

    • Color stories, symbolism of stones and metals

  5. Interactive Stories & Giveaways

    • Polls: “Which stone speaks to you?”

    • Quizzes: “What’s your heartstone?”

    • Seasonal giveaways to engage and grow community

🌐 Platform Tone & Focus:

  • Instagram: Primary visual platform. Use for storytelling, showcasing jewelry, reels of the making process, and glowing shots of the rings in natural light.

  • TikTok: Quick, enchanting videos — artisan at work, ring transformations, packing orders, customer stories.

  • Pinterest: Mood boards, product pins, and style inspiration focused on boho chic, handmade jewelry, and spiritual aesthetics.

  • Facebook: Community-building, events, longer stories, shop links, and targeted promotions.